Campus Liaison

ERIE CATHOLIC SCHOOL SYSTEM                                                                                                                      JOB TITLE: CAMPUS LIAISON
REPORTS TO: VP OF ENROLLMENT, COMMUNICATIONS, AND MARKETING
POSITION STATUS: FULL-TIME, NON-EXEMPT

Position Overview
The Campus Liaison is the primary point of contact for families and a key contributor to shaping the overall family and student experience at an Erie Catholic school campus. This role integrates communications, marketing, enrollment, retention, and campus experience into one unified, execution-focused function.

The Campus liaison ensures that families feel informed, supported, welcomed, and connected from inquiry through graduation. By owning the non-academic “experience side” of campus life, this role allows teachers to focus on instruction and principals to focus on academic leadership and operations.

The Campus liaison reports to the Vice President of Communications, Marketing, and Enrollment and works in close collaboration with the campus principal, Central Office Department leads, and official campus support organizations such as PTOs and Athletic Boosters.

Key Responsibilities and Time Allocation

Pillar 1: Retention & Campus Experience — 60% (Primary Focus): This pillar anchors the role. The Campus liaison is responsible for proactively supporting families, strengthening relationships, and coordinating school-wide experiences that contribute to a positive, faith-aligned campus culture. Responsibilities include:

• Serving as the primary liaison for families navigating questions, concerns, or potential withdrawal
• Conducting proactive check-ins with new families and families identified as at risk for disengagement
• Coordinating new family onboarding and orientation experiences
• Maintaining an at-risk family outreach log and documenting resolution or outcomes
• Completing withdrawal exit documentation and surfacing trends to Central Office
• Supporting planning and coordination of school-wide, non-instructional campus experiences
• Collaborating with campus leadership and the Spiritual Director to integrate faith-based themes and language (content provided) into broader experience initiatives where appropriate
• Ensuring major faith events, liturgical moments, and Catholic identity initiatives receive appropriate visibility in campus communications and storytelling
• Promoting consistency with system-level culture and experience guidelines

Pillar 2: Communications — 30%: Communications serves retention and engagement by ensuring families receive clear, timely, and consistent information aligned with system standards. Responsibilities include:

• Managing all campus-level communications to families, including newsletters, updates, reminders, and announcements
• Ensuring clarity, consistency, accuracy, and alignment with system-wide communications and brand standards
• Coordinating with the Communications Manager on messaging, templates, and crisis communication
• Maintaining current and accurate content on designated communication platforms (e.g., PlusPortals, Seesaw)

Pillar 3: Marketing and Enrollment Support — 10%: This pillar focuses on execution support for system-led marketing and enrollment efforts, without ownership of strategy or analytics. Responsibilities include:

• Executing system-led marketing initiatives at the campus level
• Capturing and submitting campus stories, photos, and testimonials for system use
• Supporting promotion of campus events through approved materials and messaging
• Managing the inquiry-to-enrollment pipeline for the campus once leads are handed off from Central Office
• Scheduling tours, shadow days, and follow-up communications
• Supporting applicant families with timelines, documentation, and financial aid questions in collaboration with the Enrollment team
• Maintaining accurate inquiry, application, and enrollment records in system tools

 

Annual Deliverables

Retention and Campus Experience

• 1 coordinated new family onboarding program per year
• At-risk family outreach log, maintained year-round quarterly
• 100% withdrawal exit documentation, completed within five business days
• 1 annual campus experience plan (due September 30)
• 2–3 experience campaigns per year, including integrated faith messaging where applicable
• Documented promotion of all major campus faith events

Communications

• 36–40 weekly campus newsletters per school year
• 1 annual communications calendar (due August 15)
• 1 end-of-year communications archive (due June 30)

Marketing and Enrollment Support

• Minimum of 24 campus storytelling submissions per year
• 3–5 event promotion packages per year
• 100% tour follow-up completion for assigned inquiries
• 100% applicant follow-up documentation
• 1 annual enrollment cycle summaries

Scope and Boundaries

This role does NOT include:

• Discipline or behavioral decisions
• Academic interventions, curriculum, or instructional planning
• Classroom-level celebrations or instructional activities
• Staff supervision (except volunteers for role-specific initiatives)
• Facilities or operational management

This role DOES:

• Serve as the primary family experience and liaison point
• Own campus-level engagement, retention support, and communications execution
• Coordinate and elevate campus culture and experience
• Reduce administrative and relational friction for principals and teachers

Qualifications

• Bachelor’s degree preferred or equivalent relevant professional experience (5–10 years)
• Experience in communications, customer service, enrollment, marketing, or related fields
• Strong interpersonal, written, and verbal communication skills
• Demonstrated ability to manage sensitive family situations with discretion and care
• Strong organizational skills and follow-through
• Comfort with Microsoft 365, CRM tools, and web-based platforms
• Alignment with Catholic values and mission

Key Competencies

• Customer-service mindset
• Emotional intelligence and conflict navigation
• Attention to detail and reliability
• Professional judgment and confidentiality
• Initiative and problem-solving
• Ability to build trust with families, staff, and leadership

Primary Success Metrics (KPIs)

• Inquiry-to-application conversion
• Application-to-enrollment yield
• Student retention rates (by campus and grade)
• Family satisfaction indicators
• Reduction in preventable withdrawals
• Timeliness and quality of communications
• Successful onboarding of new families
• Engagement and participation in campus experiences
• Qualified lead generation support for Advancement initiatives

All ECO positions require on-campus attendance; remote work and flexible scheduling options are not offered.

Note: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may be assigned or changed at any time with or without notice.

Erie Catholic School System is committed to equal employment opportunity and employs all qualified persons without regard to race, color, religion, national origin, sex, age handicap, or any other classification protected by the federal, state or local laws.